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    <loc>https://www.illuminateux.co.uk/home</loc>
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    <lastmod>2025-04-08</lastmod>
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    <loc>https://www.illuminateux.co.uk/contact-us</loc>
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    <lastmod>2023-07-25</lastmod>
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    <loc>https://www.illuminateux.co.uk/testimonies</loc>
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    <lastmod>2024-06-03</lastmod>
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      <image:title>Testimonies</image:title>
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  <url>
    <loc>https://www.illuminateux.co.uk/about</loc>
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    <lastmod>2025-04-08</lastmod>
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      <image:title>About - People, technology and solutions.</image:title>
      <image:caption>I founded Illuminate UX in 2020 with the aim of creating a human-centered design consultancy that bridges the gap between technology and the people who build and use it. As a passionate, driven UX specialist in service design, user research, and product management, I use design thinking, research methodologies, and strategy to help product and service teams understand the problems they and their users face. My goal is to help them build the right solutions to those problems. I work with teams to apply a human-centered design approach to their processes, enabling them to make data-driven decisions that meet both business and user needs. I focus on the end-to-end user experience across services and help teams understand the broader ecosystems in which they and their users operate. By collaborating closely with developers, researchers, product managers, and service owners, I take a whole-team approach to problem-solving and solution design. I’ve also helped build research and design teams from the ground up, mentoring junior colleagues to excel in their roles and educating others on how human-centered design can help them achieve their goals.</image:caption>
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  <url>
    <loc>https://www.illuminateux.co.uk/work</loc>
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    <lastmod>2025-04-08</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.illuminateux.co.uk/find-an-energy-certificate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-03</lastmod>
    <image:image>
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      <image:title>Find an energy certificate - Make it stand out</image:title>
      <image:caption>Two screenshots showing different prototypes for the ECP service which were tested on.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6208cab0d3fd352910b60794/09b334ab-d024-48f5-b08c-4d7132dc29fd/epc+library+research+1.png</image:loc>
      <image:title>Find an energy certificate - I also led pop-up research at a local library to test different design ideas with members of the public.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6208cab0d3fd352910b60794/d6b05fce-43ed-45d8-bd7f-3794897da800/epc+persona.png</image:loc>
      <image:title>Find an energy certificate - Make it stand out</image:title>
      <image:caption>An example persona for a tenant of a private landlord describing what their goals are in relation to the service, their needs, frustrations and behaviours.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Find an energy certificate - Make it stand out</image:title>
      <image:caption>Screenshot of a moderated usability testing session using one of the newly designed prototypes.</image:caption>
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    <image:image>
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      <image:title>Find an energy certificate - Example slide deck showing how insights were translated into recommendations for the design and development team</image:title>
      <image:caption>Example slide deck showing how insights were translated into recommendations for the design and development team</image:caption>
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    <image:image>
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      <image:title>Find an energy certificate - Make it stand out</image:title>
      <image:caption>The left hand shows the original certificate and the right hand shows an alternative certificate design I helped develop for testing with users.</image:caption>
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    <image:image>
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      <image:title>Find an energy certificate - Make it stand out</image:title>
      <image:caption>An energy performance certificate chart showing an energy rating of “C” for a given property.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6208cab0d3fd352910b60794/7075c188-0e49-4c7d-99a6-6d53f5246eef/epc+user+journey+maps.png</image:loc>
      <image:title>Find an energy certificate - Following insights I designed a third version of the user journey to be taken forward for testing in Beta.</image:title>
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  <url>
    <loc>https://www.illuminateux.co.uk/kingston-council-transformation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-03</lastmod>
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      <image:title>Kingston and Sutton council digital transformation - Make it stand out</image:title>
      <image:caption>Spreadsheet showing the results from a round of usability testing for the 'report a missed bin collection' service.</image:caption>
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      <image:title>Kingston and Sutton council digital transformation - Make it stand out</image:title>
      <image:caption>The old Kingston.gov.uk homepage (left) compared to the new homepage (right) after the redesign work.</image:caption>
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    <image:image>
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      <image:title>Kingston and Sutton council digital transformation - Make it stand out</image:title>
      <image:caption>Spreadsheet showing how heuristic issues were tracked during the evaluation.</image:caption>
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  </url>
  <url>
    <loc>https://www.illuminateux.co.uk/optimising-the-emergency-travel-document-service</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-03</lastmod>
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      <image:title>Optimising the emergency travel document service - Make it stand out</image:title>
      <image:caption>Example process map for the emergency travel document service</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6208cab0d3fd352910b60794/084b363d-9b11-4a8c-abd9-761f4d0b8c48/etd+prototype.jpg</image:loc>
      <image:title>Optimising the emergency travel document service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6208cab0d3fd352910b60794/a9369f38-6d81-4b79-97b7-5ec9dd18e889/Apply+for+an+ETD+1.png</image:loc>
      <image:title>Optimising the emergency travel document service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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